JCPenney.com Minicase essays

JCPenney.com Minicase essays 1. The search engine is a very helpful tool that should be implemented by any online retailer. A search engine will allow JCPenneys online shoppers find a product or service being offered. Furthermore, the search engine will allow a shopper to find more information about a product he or she is looking for and therefore help the customer in his purchase decision-making. 2. JCPenneys legacy system helped the company extend and support its business online. In fact, the legacy system has helped JCPenney accomplish its goals in promoting its online business because they were able to leverage on their existing infrastructure and add new features to their web site such as quick payment methods. By doing so, JCPenney saved a great amount of money on the implementation of the new system. 3. The information technology that could help JCPenney promote its business is: Powerful server to allow the online user to access the site 24hrs a day without any interruptions. Real-time inventory software that will allow the JCPenneys inventory to be always up to date. An extranet that will allow business partners to access JCPenneys web site. E-mail that will allow efficient communication within the company and outside partners and customers. Networks that will allow different users to have access to the same information. 4. JCPenneys uses IT infrastructure to attract more online shoppers. By doing so, it will generate more online sales. IT enables JCPenney to get into the e-marketplace and engage into e-commerce transactions. By having IT implemented in its business, JCPenney has created a new sale channel. This new online sale channel will provide extra revenue for the company and reduce some of the companys expenditures. 5. To provide a customer service, JCPenney has implemented the following items on its store front-page: store locator, catalogs, about us ...