Project Proposal Essay Example | Topics and Well Written Essays - 2000 words

Project Proposal - Essay ExampleThis project proposal tries to erect the critics wrong and assert that a drinking chocolate snitch developed in Kuwait can plump internationally significant with its line of products. In Kuwait, a US born cocoa tell on called Starbucks world-wide is among the leading coffee vender stigmatizes (Fullerton, 2005). The main advantage held by Starbucks International is the specialty it brooks to its customers, making it a alone(p) coffee cop. In essence, for a coffee shop developed in Kuwait to flourish, it has to set up unique services, and this differentiation of products go out result in its popularity nationally, and Kuwait being among the top tourist destinations it will eventually gain global recognition. Currently, there are hundreds of coffee shops in Kuwait, which is a challenge to any ambitious individual or group that intends to go into the coffee shop business. Mission The coffee shop corporation has to set a clear mission that wi ll see it create a debase place, unique enough to ensure comfortable socializing of customers, a relaxed environment that is destruction free as they enjoy their coffee (Giovannucci and Ponte, 2005). The company intends to reach out to the world through opening of numerous branches that offer the same services at affordable prices. In addition, it will work towards investment of the profits recognize so as to keep faith with its employees and shareholders (Giovannucci and Ponte, 2005) Problem Definition According to Golding and Peattie (2005), going into the coffee shop business will think that the company comes with suitable strategies to ensure production of quality coffee that is unique from the other coffee shops. Different people have different preferences and tastes thus, since the company intends to have branches worldwide a study will have to be conducted on coffee preferences and tastes of different people in powerful markets. As Fullerton (2005) argues, the task faced is to investigate and come up with ways in which a coffee shop can be developed in Kuwait and extend its services across the world. study Relevance According to Golding and Peattie (2005158), Arabs are fond of coffee, which forms a basis for the development of a coffee shop in an Arabic country. In addition, with the current Freedom of Movement, Arabs are all over the world. This does not mean that Arabs are the only target market since many other non-Arabic people love coffee (Holmes, 2004). The coffee shop, once in place, expects to fetch revenue approximating from ?500,000 in the first year of its operation to ?800,000 by the ordinal year. According to Holmes (2004), the company will have to maintain its gross profit margin above 50% and maintain reasonable expenditure in its operations for it to achieve these targets. Research Objectives The new coffee shop has its business objectives just like any other business would have (Giovannucci and Ponte, 2005). In its birth year, the companys expectations are i. To be named by the customers and/or local restaurant guide as the surmount coffee shop locally. ii. Maintain a gross profit margin that is above 50% so as to realize its profit targets. iii. Realize immediate profits right from the first month of its operation. iv. get down a local market of over 50,000 people in the first month of