Coca Cola

London College Of Business Subject : identification : Subimtted by : Submitted to : College ID: crystallise : congregation : Module : Session : Submission Date : news rate : Business and Marketing Strategy Individual Assignment Muhammad Ahsan Riaz Dr.Wang Hui 130479MAR MBA (Finance) A CM 706 April 2011-April 2012 7th July 2011 2085 1 INTRODUCTON Coca dummy is a guide Soft Drink manufacturer in the world, selling 1.3 billion beverage servings worldwide every day. run from its head billet in Atlanta America, it started its world(prenominal) business in 1919 and at one time operating in to a greater extent than 200 countries offering more or less four hundred beverage products worldwide. Its red and white trade patsy is the ball-shapedly well-known brand symbol. The aim of this report is to hold out the Environmental issues affecting Coca Colas global merchandising strategy, relevant threats and opportunities. Global Business and Marketing practices of C oca Cola and exertion of relevant analytical techniques. Q1) Provide the detailed assessment of the environmental issues affecting Coca Cola global business and marketing Strategy. Given guidance in terms of opportunities or threats they whitethorn pose for the company in the future.

Ans1) Since Coca Cola started its global operations, it has received lots of criticism for its production procedure and funky environmental record. It has recently made lots of efforts to combat this issue. For example, in India there is a lot of criticism about raw(prenominal) materials innovation utilise in manufacturing proce ss? It is believed that water being used by ! Coca Cola contains pesticides like DDT, caustic lime and chlorpyrifos and other dangerous chemicals. The Case Study conducted by CSE in 2003 revealed that Coca Cola India has pesticides remains of 30 times everyplace European Union regulations while similar test conducted in US found no traces of such chemical. David Cox, Cokes Hong Kong-based communications four-in-hand for Asia, accused Sunita Narain, CSEs director, of brand jacking using Cokes brand...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper